Freeman Beauty, a portfolio company of Champlain Capital, has been acquired by Yellow Wood Partners
Prestwick is pleased to announce the sale of Freeman Beauty to Yellow Wood Partners. Prestwick acted as the exclusive advisor to Freeman Beauty and its private equity shareholder, Champlain Capital. The terms of the transaction were not disclosed.
Freeman is a leading specialty beauty company with a portfolio of brands across the skin care, hair care, foot care and specialty bath and body categories. Freeman’s iconic brands serve categories with explosive growth and include Feeling Beautiful, the #1 facial mask brand in the mass market. Freeman has a proven track record over the last several years of innovation across its portfolio of brands, which also includes Beauty Infusions facial masks, Psssst! dry shampoo, c.Booth bath and body care products, and Bare Foot foot treatments. Freeman’s brands are marketed in the food, drug, mass and specialty beauty retail sectors, in addition to e-commerce channels.
Champlain Capital is a private equity firm with offices in San Francisco and Boston that invests in niche manufacturing, consumer products, distribution, healthcare and non-financial services businesses. Champlain provides equity capital and financial, strategic, and operational expertise to assist middle-market business owners and management teams in providing liquidity for shareholders, making strategic acquisitions, and financing major capital expenditures or growth programs. Since 1992, the partners have invested over $1 billion in more than 70 companies. These investments have facilitated transfers of ownership and provided capital for growing businesses in partnership with management.
Yellow Wood Partners is a Boston-based private investment firm that invests exclusively in the consumer industry in the middle market. The firm seeks to acquire branded consumer products across a variety of channels, including mass, drug, food, specialty, club and e-commerce. Freeman Beauty is Yellow Wood’s first investment from its $370 million second fund.